1. Online Presence – If you currently don’t have an online presence, you’re at the risk of becoming extinct. The easiest way to get started online this is through a blog. If you already have a website, a blog is a great way to generate traffic to it.
2. Gain Visibility As An Expert – Use your blog to differentiate yourself from your competitors. Each time you post, you are building yourself up as the “go to” source for good content and information.
3. Search Engine Optimisation (SEO) – Google loves unique, quality content and lots of it. The more you blog, the more frequently Google indexes your website and the higher it starts to rank you in search results. Each blog post creates another “page” of tasty relevant content for search engineers and also one more opportunity for potential customers to find you on the internet.
4. Your Blog Posts Are “Backlink Bait” – one way to get exposure for your business is to have other people link to your website. Think of the backlinks you get as another vote for your site. People are more likely to link to and share interesting blog posts than dry corporate pages.
5. Advertising Space – Your blog is another medium to promote aspects of your business. It’s like an undercover sales representative! You’ll find that companies now have multiple blogs, one to cater for each area of their business.
6. Customer Interaction – Potential customers can interact with your business by leaving comments. Successful bloggers write intriguing posts that generate much debate and discussion. It can also be a great way to study your market for free!
Sign up for a free blog on PerthBlogger.
Remember to adhere to our blogging guidelines.
{ 2 comments… read them below or add one }
Also any relevant comments added to a blog with your website address and the name as the keywords your targeting will help increase seo. Just to remember to keep comments relevant and original and they should be approved.
I agree that a regularly updated blog attached to your website would be a great way to increase your google rankings.
Attaching a blog to my site is going to be my next step, then i’ll be able to stop all this blog commenting……….